Didi Technologies: Project Naari
Starting from rural India and spreading globally, Project Naari is on the frontline of empowering women through technology. Naari is a transformative initiative dedicated to empowering women across India, especially in rural areas. We face the critical challenges that women encounter, such as lack of awareness about education, skills, employment opportunities, and government schemes. Our comprehensive approach provides training, certification, and sustainable income opportunities, promoting financial inclusion and social impact.
Our Journey: Dream with a plan to empower women worldwide
The Beginning
We have long conducted Research on challenges faced by rural women and women's empowerment & employment.
Successful Pilot Program
We've created pathways for rural women into financial services through our innovative pilot program. Successfully did pilot in Odisha, MP and Maharashtra.
Recognition & Impact
We became finalists in the Startup India Challenge and got included in Policy Recommendation Team of Hon'ble Prime Minister Shri Narendra Modi.
Tech + Human = Magic
We learned the requirements of a Recommendation engine for which we built a Model using Behavioural Science and Artificial Intelligence, and Machine Learning called NOSTRADAMUS patent number - 202321053247 .
Who are we?
We are a financial services technology company focused on building a multilingual app and portal for women.
  • The company has been backed by experienced industry professionals from the banking and finance, Insurance, technology, and legal sectors.
  • Our goal is to provide customized financial services and solutions that cater to the unique needs and priorities of women.
  • By leveraging technology, we aim to make financial management more accessible, convenient, and empowering for our target audience.
  • Our multilingual approach ensures that we can reach and serve women from diverse backgrounds and linguistic communities.
Why are we focusing on women?
"If women's labor force participation reaches the same level as men's, India's national income could increase by 27 percent." - Ms. Christine Lagarde, Managing Director of the International Monetary Fund.
• However, in India, 7 out of 7 women of working age are currently not working
• Increasing women's income and participation has a multiplier effect, benefiting the entire ecosystem
• Women are also very underrepresented in entrepreneurship in India
Challenges Faced by Women in India
Limited Access to Education
Rural women lack access to quality education and skill training. This leads to economic dependence and reinforces the cycle of poverty.
Fewer Employment Options
Traditional support systems often fail women. In rural areas, there is a conflict between family responsibilities and limited market access.
Information Barriers
Many are unaware of government schemes. Critical resources remain underutilized despite their transformative potential.
These challenges form the foundation of Project Naari's mission. By systematically addressing each barrier, we pave the way for meaningful empowerment and economic independence.
Our Purpose: Empowering Women Economically
Project Naari was launched with the combined vision of our three co-founders, who are focused on the relationship between women's empowerment and economic development.
Digital Literacy
Teaching rural women basic computer and internet skills.
Financial Inclusion
Providing training in digital banking, microfinance, and financial planning tools.
Multiple Products
Providing access to 30+ insurance providers and banks.
Certificate to Solicit Financial Service Products
We provide them with IRDAI POSP certificates to solicit insurance products in their community.
Meet Our Visionary Co-Founders
Siddhi Johri
Gold medalist in Clinical Biochemistry and India's Health Education Ambassador. Central Assistant Director at MOEFCCPC, inspired for social change.
  • Honored by UN Executive Director Environment
  • Brand Ambassador of Indo-Nepal Green Mission
  • National Brand Ambassador for Women Empowerment under UN SDGs
Anurag Shrivastava
20+ years of experience in BFSI, focused on meaningful business development. By building strong relationships with rural community leaders and policymakers, Anurag has played a crucial role in scaling our model across diverse regions of India.
  • Member of policy recommendation team for the Prime Minister
  • Recognized by the Governor of Maharashtra
  • Environmentalist who has planted and nurtured 50,000 trees
Disha Shrivastava
Computer and Law graduate, expert in environmental activism. By designing special digital literacy programs for rural women, Disha is enhancing women's contribution to India's GDP growth.
  • Active leader at Vidya Foundation for education of underprivileged communities
  • Dedicated lawyer for women empowerment
  • Social entrepreneur focused on sustainability and justice
The Entrepreneurial Journey from India to the World
This initiative started by Disha Shrivastava, Siddhi Johri, and Anurag Shrivastava has found that the increasing participation of women can significantly boost the growth potential of India's gross domestic product.
Joint Vision
Building rural women entrepreneurs in the financial services sector
Expertise
Rural empowerment, BFSI, and microfinance
Impact
Empowering 250,000+ women
4
Future
Developing a model for global replication
Naari Mission: Empowering Women Financially
The Naari project was established by visionary leaders who share a common goal of transforming the lives of rural Indian women and making an impact globally.
A Start in Rural India: Our Approach
In rural India, nearly two-thirds of women are economically excluded. Naari aims to address the unique challenges faced by rural Indian women, creating a model that can then be scaled globally while keeping diverse cultural contexts in mind.
Our co-founders have developed a shared approach focused on transforming the lives of rural women through digital literacy, financial inclusion, and skill development. These efforts not only impact individual women, but also their families and communities, driving inclusive economic growth.
Digital Literacy Program
Our digital literacy program teaches rural women basic computer skills, mobile technology usage, and internet literacy. These skills provide them access to information, markets, and services that would otherwise be unavailable.
Financial Inclusion Initiative
Our financial inclusion program connects rural women to banking, microfinance, and digital payment systems. The goal is to empower them to save, access credit, and start small enterprises.
Global Expansion Model
After successfully implementing our model in local contexts, we adapt and apply it in other developing countries. This approach is tailored to local cultures and traditional practices, addressing their unique needs.
How We Do It
Multilingual App
Our mobile app is designed to be multilingual, allowing us to reach women in rural communities across India who speak diverse languages and empower them through training and skill development.
Insurance Company Connectivity
We have built strong connectivity with insurance companies to provide our users access to their comprehensive products.
Data Science-Driven Recommendations
Our data science-driven recommendation engine suggests the most relevant insurance plans and financial services based on each user's unique profile and needs.
Skill Development and Certification
In addition to insurance, we also provide skill development and certification programs to empower our users and help them build sustainable livelihoods.
Code
Content
Community
Key Pillars to Transform Rural India
Digital Literacy
Technology training programs specially designed for rural women, providing them with new employment opportunities.
Economic Empowerment
Developing innovative business models for rural cooperatives to enable financial independence for women.
Policy Partnerships
Establishing critical partnerships with corporate, government and non-governmental sectors to scale up this program widely.
Empowering Rural Women through Technology
At the heart of our initiative is the belief that technology can be a powerful tool in empowering India's rural women. By providing access to digital resources and skills training, we aim to unlock their potential and transform their lives.
Through our comprehensive program, we are bridging the digital divide and equipping rural women with the knowledge and confidence to navigate the digital landscape.
Our commitment to technology-driven empowerment is a testament to our belief in the transformative power of innovation.
Technology Access Initiative
Our program is specifically focused on the rural female population, aiming to bridge the digital divide by providing training, resources, and support.
Economic Impact of Rural Women in India
Our research demonstrates the transformative impact of targeted skill development for rural women.
Empowering Rural Indian Women: Our Training Approach
Our approach addresses a critical need: to increase women's workforce participation to drive growth in India's overall Gross Domestic Product, starting from rural communities.
Community-Based Education
Accessible digital and personalized training centers in rural villages
Skill Development Workshops
Hands-on training in locally relevant and globally marketable skills
Women Peer Network
Building a supportive community for knowledge sharing and mutual growth
Global Market Linkages
Connecting skilled rural women to international opportunities and markets
Rural Women Empowerment Framework
Rural Skills Mapping
Assessment of existing capabilities within rural Indian women communities
Local Training Programs
Curriculum designed considering village-specific opportunities and constraints
Market Integration
Connecting skilled rural women to national and global market opportunities
Empowering Rural Indian Women through Skill Development
Our skill development program is focused on rural Indian women, which will pave the way for their economic independence on a global scale.
Effective Communication
  • Proficiency in local languages
  • Digital literacy skills
  • Negotiation techniques
  • Community organization
Leadership Development
  • Rural enterprise management
  • Self-help group coordination
  • Resource adaptation
  • Local advocacy skills
Financial and Emotional Intelligence
  • Basic accounting knowledge
  • Market awareness
  • Building resilience
  • Collaborative decision-making
Education on Insurance and Financial Products
We are providing women with knowledge and training on insurance and other financial products.
Empowering Rural Indian Women Through Technology
Fundamentals of Digital Literacy
Designed for rural women, covering basic computer skills, use of mobile technology, and internet navigation with limited prior technology exposure.
Rural E-commerce Skills
Training on online marketplace platforms, digital payments, and basic web presence building. Participants learn how to market local products and services on online markets.
Mobile Entrepreneurship
Study of smartphone-based business applications, digital financial services, and mobile-first marketing strategies tailored to rural connectivity conditions.
Digital Networking Skills
Training for rural women to build professional social media profiles, connect with online communities, and expand their businesses through digital collaboration.
Through these skill development programs, we are empowering rural women of India to actively participate in the digital economy and inspire their financial independence.
Awareness of Legal Rights for Rural Indian Women
Our initiative starts from rural India and aims to expand globally.
Legal Education for Rural Women
Accessible legal protections and rights specific to rural contexts
Economic Inclusion and Autonomy
Legal framework for rural women's banking access, microfinance opportunities, and property ownership
Grassroots Advocacy
Building village-level support networks and self-help groups for collective empowerment
Our initiative brings together diverse skills and experiences to empower rural Indian women, enabling them to achieve economic independence and lead their communities.
Our Impact
Customers
The right financial products at the best cost
Women
Financial independence
Industry
Access and customer growth
Country
Economic development
Empowering Rural Women: From India to the World
India First Approach
Starting from the rural communities of India, the first phase is engaging 2,50,000 women.
Rural Women Centric
Programs specially designed for rural women with limited technological knowledge.
Media Coverage
Group Awards and Recognitions
Policy Recommendation Team
Honored to be included in Policy Recommendation Team of Hon'ble Prime Minister Shri Narendra Modi.
National Startup Challenge
Selected as a finalist in the prestigious National Startup Challenge 2021.
SIDBI Recognition
Nominated as one of the top 20 companies in India for financial innovation.
Maharashtra Excellence Award
Awarded by the Hon'ble Governor of Maharashtra for outstanding contribution in the financial services sector.
Asian Leadership Award
We are the proud recipients of the Asian Leadership Award
Thank you
Corporate Address : 801, Atlanta Centre Bldg, Sonawala Road, Goregaon East, Mumbai 400063.